BlizzCon® 2016 Online Merchandise Sale Begins October 12 – Sneak Peek!

The BlizzCon 2016 online merchandise sale for attendees and Virtual Ticket holders is now scheduled to kick off October 12!

While you wait for the store to open, check out the preview below for a sneak peek at just a sample of what’s coming to the store.

If you’d like to participate in this year’s BlizzCon sale, simply order a BlizzCon 2016 Virtual Ticket. Once you purchase your Virtual Ticket, your Battle.net account will automatically be flagged to purchase BlizzCon items from the Blizzard Gear Store during the sale, from October 12 to November 6.

If you’re attending the show in person, you should have already received a code to redeem this year’s digital bonuses—including a Virtual Ticket and access to the BlizzCon merch sale—on one Battle.net account. These codes were emailed directly to ticket buyers, so if you received a ticket through a friend or family member, check with them for your code.