BlizzCon® Online Merchandise Sale Begins

This year’s BlizzCon online merchandise sale is underway! Starting October 17 through November 11, BlizzCon attendees and Virtual Ticket buyers can score some cool BlizzCon-premiere loot through the Blizzard Gear Store.

Gearing Up for BlizzCon

Hordes of blacksmiths, drones, and goblin engineers have been tirelessly working on a treasure trove of epic new items to debut at BlizzCon 2014, and the first results of their labor are available for purchase now. The store is stocked with some epic never-before-seen loot, along with some of your favorite items from BlizzCons past—check out our Facebook gallery to get a closer look at the products currently available.


To access the BlizzCon sale, simply head to the Blizzard Gear Store (, log in, and click the BlizzCon Sale banner to start shopping!

Make sure to log in to the Gear Store using the account you used to purchase your Virtual Ticket. If you’re attending BlizzCon in person, use the account on which you redeemed the BlizzCon Digital Bonuses code from your badge confirmation email. (If a friend bought your ticket for you, ask them for your code, then redeem it here.)

Supplies are limited, so if you’re not going to the show in person or haven’t yet purchased a Virtual Ticket, you might want to order now to get an early chance at some cool BlizzCon merchandise. We’ll also be adding new items once BlizzCon gets underway on November 7, so be sure to check back in then.

All orders will be shipped upon receipt—so the sooner you order, the faster you’ll get your BlizzCon swag. Keep in mind that orders are shipped from the United States, so international shipping rates may apply.

*Those who purchased a BlizzCon ticket will need to redeem the code found in their ticket email at in order to gain access to the sale. Virtual Ticket purchasers are flagged for the sale at purchase and should have immediate access.  No further action needs to occur. You will need to be logged into the site to see the banner.